Say it ain't so!Hostess Brands is once again going Chapter 11 to try and help save the faltering snack cake company. With competitors, Bimbo (yes that's correct) Bakeries, McKee Foods and Little Debbie chomping at their heels and Americans looking for a healthier snack, sales are down and profits slim. The 87 year old company is starting to feel it's age, and being a private held company with union workers (the only one by the way) there isn't much sugar left on the table afterwards.
Twinkies, one of the companies iconic snacks has been a world recognized food substance since 1930. Twinkies of course are the stuff of legends; President Bill Clinton put one in a time capsule and the American Society of Media Photographers recently held a photo exhibit featuring Twinkies. Tallahassee (Woody Harreson) in Zombieland made it his life's mission to find the last remaining Twinkie in the world fighting off Zombies risking it all! Jimmy Dewar who invented the Twinkie stated; "Twinkies was the best darn-tootin' idea I ever had." Not everyone agrees - "The iconic status of Twinkies is partly this perception that there's nothing real in it," say Ken Albala, professor of history at the University of the Pacific, CA.